The value of your target audience information cannot be taken for granted. Market research plays an important role in it. It offers insights into the needs of potential customers. You can understand customer behavior from it. It often reveals their problems. On having this data,  you can modify your business plan. That includes altering your marketing strategy in your business plan. Companies that truly know about their customers tend to be more successful. 

1. Competitor Evaluation: It is key to know who your competitors are for success.  Market research helps in this aspect. This lets you comprehend what your competitors excel at. You can also identify their pain points. Such data indicates how your business can distinguish itself. By observing successful businesses, you can gain some experience. This learning allows you to stand out among the competition. 
2. Understanding Your Target Audience: Staying ahead of market trends is vital.  Market research helps with this, too. It allows you to see what trends are emerging.  You can also spot changes in consumer behavior. This allows your marketing strategy to adapt so you can stay ahead of the competition. 
3. Setting Realistic Goals: Clear goals are key for integrating business with marketing strategies. They need to be achievable, too. Again, market research is vital here as it gives data-driven insights into setting KPIs (key performance indicators). From here,  it becomes clear where improvements in strategy may be necessary to meet objectives. 
4. Allocating Resources Wisely: Resource allocation efficiency is a key element in a  successful marketing strategy. Market research points out the best methods to reach your target audience. This insight cuts back on resource waste in inefficient areas. 
5. Monitoring and Adaptation: Business environments are always shifting. If a  marketing strategy adapts well to change, it will be successful. Market research should continue as an ongoing practice. This allows you to stay updated on changes in consumer tastes, industry trends, or competitor activity. 
6. Enhancing Product Development: Excellent amalgamation of business plans with marketing strategies often results in better products or services. Market research discovers needs from customers that are not yet met. It also mentions areas where you can improve your offerings. 
7. Maximizing ROI: At the end of the day, each company aims for a positive ROI from their marketing efforts. Market research aids in making informed decisions about the right investment areas for maximum ROI. Optimizing your marketing plans based on data leads to improved results with the same budget or even less. 

To conclude, market research plays a pivotal role in combining business with strategy in marketing. It lets you understand who your target customers are, what market trends are like, who competitors are, what realistic objectives you can set, how resources can be allocated effectively, and how you can monitor changes, make adaptations, refine product development tactics, or increase your ROI. Companies with good marketing strategies and planning set themselves on the path to success despite constant marketplace evolution.